A brand mascot people remember
Think of the brands you remember from childhood. Chances are, you remember their character. Mascots work because they give people a face to connect with, and now any business can have one. We design, animate and bring your mascot to life across every channel.
Create my mascot
The research behind mascots
41% vs. 29.7%
Long-term campaigns with a brand character increased market share gain by 41%, vs. 29.7% without (MPC / System1). Source
37% more likely
Campaigns with a character were 37% more likely to increase market share and 30% more likely to grow profit (System1, using IPA data). Source
A mental shortcut
Customers recognize you before they read a word.
What's included
- Research into your audience and competitors' branding
- 3 to 5 initial character concepts, refined into one final design
- Personality guide: name, story, voice and catchphrases
- Character sheet with poses and expressions for consistency
- Custom mascot voice
- Launch content: intro video, social posts and stickers
- Optional animated series, commercials and merch artwork
Where your mascot shows up
- Social media
- Commercials
- Website and app
- Packaging and signage
- Merchandise
- Events
- Kids' and family marketing
Mascot samples
Character sheets
Every character starts as a locked reference sheet, so it looks the same in every video, ad and post.
Questions about AI Mascots
Do I own my mascot?
Yes. You own the final design we deliver. Purely AI-generated work can have limited copyright protection, so we add human creative work throughout and recommend registering your mascot as a trademark.
Can you update our existing mascot?
Yes. We can modernize and animate a mascot you already own.