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Frequently asked questions

What is an AI marketing studio?

An AI marketing studio uses AI tools for video, animation, voice and music to create marketing content such as commercials, influencers, mascots and films. Waggle Studios pairs those tools with research and human creative direction, so the result is strategic and on-brand.

Is AI-generated advertising legal?

Yes. AI advertising follows the same truth-in-advertising rules as any other ad. The FTC's Endorsement Guides also cover virtual influencers, and FTC rules prohibit fake reviews and testimonials, including AI-generated ones. So we clearly disclose when a person or voice is AI-generated and when content is sponsored, and we never script fake customer reviews. Platforms such as Meta and TikTok also have AI labeling rules, and we handle those for you.

Do AI ads actually perform?

Yes. A large 2026 study of live ads on Taboola's network found AI-generated ads performed on par with human-made ads, and the AI ads that looked most natural performed best. That's the standard we hold our work to.

Will my content look fake?

Not if it's done well. We choose the right style for your brand, whether that's photoreal, 3D animation or illustrated, and polish every frame with human review.

Do I own what you create?

Yes. Our agreements give you ownership and usage rights to the final assets we deliver. One note: under current U.S. Copyright Office guidance, purely AI-generated material may have limited copyright protection, so we add human creative work throughout and recommend trademarking key characters such as mascots.

Can you use my face, voice or employees?

Yes, with written consent from each person. We never create likenesses of real people without permission.

How long does a project take?

Short-form videos take days. Commercials and music videos take 1 to 3 weeks. Mascots, AI influencers and films take 2 to 6 weeks depending on scope.

How much does it cost?

Pricing depends on the asset and scope. Most projects cost a fraction of traditional production. Book a call and we'll give you a clear quote after we understand your goals.

Do you also run the ads?

Our sister agency, Waggle Marketing, creates the ad campaigns, social media assets and websites that put your content to work.

References: FTC Endorsement Guides, FTC rule on fake reviews and testimonials, U.S. Copyright Office on AI. This is general information, not legal advice.

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